Publishing content on the Internet can be daunting, and nothing is more confusing than registering a domain name for the first time. The technical aspects of this type of process can make even hard-core techies bristle at the thought of doing it.
Atwood has a fine-tuned process in place where registration of a domain name and pointing it to the proper location takes only a few minutes.
Best of all, YOU own the domain name, not Atwood. If you someday decide to take your business elsewhere, you are free to take the domain name with you.